“I know Neal personally – He’s my sales coach – and he is fabulous at what he does. He is passionate about helping others build direct marketing businesses, and it shows in this book.Neal and his wife are at the top of sales within their own direct marketing business, so his advice comes from experience. Add on to that well over 50,000 phone calls and sales discussions door-to-door and through his sales career, and you have an author who knows and practices what he writes about.”